MIAMI (Tuesday, August 15, 2023) - Mobile Insight® a division of T-ROC and a trendsetter in digital workforces, merchandising, and retail execution solutions, announces the appointment of Joseph Surface as Director of Enterprise Sales for VIBA.

‍

VIBA, which stands for Virtual Interactive Brand Ambassador, provides personalized shopping and service experiences through live video engagements and rich media content. The novel solution improves conversion rates, helps drive revenue, increases coverage, and improves customer satisfaction—all while lowering costs and elevating current team productivity. Whether it’s in-store, at-home, or via mobile device, VIBA covers all the bases. VIBA allows live collaboration with sales agents, anywhere, anytime, as well as communication with virtual agents 24/7. 

‍

“It is a tremendous aid in captivating online shoppers, enhancing the web experience and streamlining the buying process,” said Surface. “A gap exists between customer service and physical products, and VIBA fills that gap. Imagine never losing a customer because VIBA puts a salesperson in every aisle, on every product, which gives consumers the benefit of having terrific real-time customer service, now and in the future.”

‍

Surface has extensive B2B solution sales, sales management, and sales operations experience, selling SaaS-based technology solutions, hardware and other technical solutions and services to a wide variety of customers. 

‍

“We are extremely pleased to welcome Joe to our team,” said Ryan Volberg, President of Mobile Insight. “He brings experience, passion, dedication, and appreciation for the needs of people—all fundamental core values that has made Mobile Insight a leader in the retail workforce.” 

‍

In his new role, Surface is charged with expanding the sales force, establishing the VIBA brand, and working with a team comprised of developers, marketing personnel, and administrators to assist in promotion. 

To learn more about Mobile Insight, visit MobileInsight.com. Follow Mobile Insight on Facebook, Instagram and LinkedIn. To learn more about VIBA, visit www.vibaconnect.com. To learn more about The Revenue Optimization Companies (T-ROC), visit www.trocglobal.com.

About Mobile Insight

Mobile Insight (MI) is a retail-centric SaaS enterprise software vendor. MI is driven by a simple purpose: the belief that great service makes life better. Its products bring this ethos to life in brick-and-mortar stores, in the field teams that support them, and in digital channels by ensuring that the world’s best brands and retailers are equipped to keep the promises they make to their customers, every time. For 15 years, leading household names have trusted MI to help them execute, innovate, and stay at the top of their game in customer service. Consumer preferences are rapidly evolving, and MI continues its legacy of innovation to ensure its clients stay ahead and thrive for their customers. For more information, please visit www.mobileinsight.com and www.vibaconnect.com.

‍

About The Revenue Optimization Companies (T-ROC)

T-ROC is a retail branding and consulting partner that supports companies in navigating through today's retail shopping experience, redefining the power of people and technology. T-ROC offers a unique combination of people-based services, applications, technology management, mystery shopping programs, actionable market research and competitive insights that support the complex needs of assisted selling. T-ROC's expertise and next-generation technology is delivered by a team that’s all in to drive sales, optimize performance and deliver measurable ROI for businesses every single day.

‍