Retail has been evolving for years, and with the rise of technology, businesses have been finding new ways to engage with their customers. One of the most exciting innovations to emerge in recent years is augmented reality (AR), which allows businesses to provide customers with immersive experiences that blur the line between the physical and digital worlds. Mobile Insight has taken this innovation to the next level with their patented technology, VIBA, also known as Valerie, the Virtual Interactive Brand Ambassador.

VIBA is a fully AI retail bot with a human avatar for customer service and support, complete with interactive clienteling tools for live agents, augmented reality, and more. VIBA's augmented reality feature allows customers to interact with products in a virtual environment, giving them a better idea of how products would look or work in real life. This feature has many benefits for both businesses and customers.

Firstly, it helps customers make informed purchasing decisions. Customers can see how products would look or fit in their homes or offices, how they would look when worn, or how they would work in a specific environment. This can lead to increased customer satisfaction and fewer returns, as customers have a better idea of what they are purchasing before they buy it.

Secondly, it allows businesses to provide a unique and immersive shopping experience. By using AR, businesses can create a virtual showroom that showcases their products in a way that's never been seen before. This can be especially beneficial for businesses that sell large or complex products, such as furniture or electronics, as customers can see how these products would look or work in their homes or offices before, they make a purchase.

VIBA's augmented reality feature is also beneficial for businesses that operate in areas with limited physical space. By using AR, businesses can showcase their entire product catalog without the need for a physical showroom. This can be especially beneficial for online retailers or businesses that operate in areas with high real estate prices.

Another advantage of VIBA's augmented reality feature is that it allows businesses to gather valuable data about customer preferences and behaviors. By analyzing how customers interact with products in the virtual environment, businesses can gain insights into what products are most popular, which features are most important to customers, and what aspects of the customer experience need improvement.

In conclusion, VIBA's augmented reality feature is a game-changer for the retail industry. It allows businesses to provide customers with an immersive shopping experience that helps them make informed purchasing decisions. Additionally, it provides businesses with valuable data about customer preferences and behaviors, allowing them to improve their products and customer experience. With VIBA, Mobile Insight has once again demonstrated its commitment to helping businesses succeed in the ever-evolving world of retail.

Ready to revolutionize your retail business with augmented reality? Explore the possibilities of VIBA and how it can elevate your customer experiences. Read the full blog now and visit our website to learn more!